INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL DEVELOPMENT (IJHSD)
CONTRIBUTION OF NGOS TO THE REPUTATION OF COMPANIES. THE EXAMPLE OF THE TOGOLESE CONSUMERS ASSOCIATION (A.T.C.)
E-ISSN: 2133 - 3762
P-ISSN: 3224 - 7786
DOI: https://iigdpublishers.com/article/1228
From a perspective of the sociology of organizations, the main objective of this research is to determine to what extent advocacies NGOs really have power over corporate reputations. Thus, like the work carried out in economic sociology and organizational science, this research examines the societal role of NGOs (lobbying, social network, trust) in the reputation of companies. The methodology adopted is based on documentary research and semi-structured interviews conducted with some members of the Togolese Consumers Association (ATC) and representatives of large companies in Togo. The results obtained show that if advocacy NGOs are not the only groups engaged in lobbying on companies, the types and practices of communication that they put in place in order to change social and environmental behavior make them a very influential actor.
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