The Nzeh Mada Festival and its Socio-Economic Impact on Mada Nation

The Nzeh Mada festival played a vital role to the political, economic and social life of the people of the Mada nation and not only to the Mada people but the remaining ethnic groups at large. The unity that the festival brought, the awareness and the opportunity for the business people to sell their products. Development started in 2014 as a result of coming of the present Chun-Mada clans of the various villages that we disintegrated as a result of the chieftaincy crisis. The festival also serves as a political forum between politicians of the various political parties in the state and the politicians of the various political parties amongst the Mada people. Even the crisis that was going on between the Muslim Madas and the Christian Madas is able to be managed as a result of organizing this festival. The crises and conflict which used to exist has come to an end as a result of this festival. This research is significant because it would address the issue of disunity among the Mada nation. The method adopted was qualitative where historical and descriptive research was used. The findings revealed that the festivity serve as an avenue for strengthening unity among the people and also boost economy of the individuals and the locality. Therefore, the research concludes that this kind of activities should be promoted and the recommendation is that traditional institutions should encourage people to attend festivities and contribute immensely towards their sustainability.