EXPLORING UNIVERSITY STUDENTS' AWARENESS OF INTANGIBLE CULTURAL HERITAGE INHERITANCE: A MULTI-THEORETICAL APPROACH

The preservation of intangible cultural heritage (ICH) has become a topic of international concern. This study aims to explore university students' awareness and perceptions of ICH inheritance by employing multiple theoretical frameworks. The research will encompass micromeso-macro level management practices, students' involvement theory, and cultural-historical activity theory (CHAT) to comprehensively understand how these factors influence students' perceptions of ICH. By integrating these theories, this study aims to establish connections and highlight the interdependencies among them. Recognizing the interplay between individual engagement, group dynamics, organizational practices, and the cultural and historical context will contribute to a more comprehensive understanding of how these factors influence students' awareness of cultural heritage preservation. Finally, this study seeks to provide valuable insights for fostering and developing university students' awareness of ICH inheritance, offering both theoretical guidance and practical implications.