A STUDY ON THE IMPACT OF MEDIA ETHICS FOR SOCIAL DEVELOPMENT IN SRI LANKA (CASE STUDY)

The government and the general public communicate with one another through the media. For the goal of preserving a robust democracy, it serves as an educator, a motivator, or a leader at every level. Individuals utilize their ethics to assess or analyze a situation and then choose how to act appropriately in that context. Ethics may be viewed as the internal guardian of honorable morals, values, and viewpoints. It is acceptable for media professionals to carry out their duties in society; yet, they have a responsibility to uphold moral principles when gathering and disseminating news by upholding principles of objectivity and fairness when providing information to the general audience. Media ethics are absolutely essential for accurate information distribution, preventing factual distortion, and avoiding conflicts of interest. Promoting universal ideas and furthering the concepts of equality, the rule of law, truthfulness, and accountability are
crucial. More study is necessary, and suitable laws and regulations for media ethics should be created on a worldwide scale in order to defend the interests of both people and society as a whole.