Review Journal of Education and Social Science Research (RJESSR)
Exploring Users’ Continuous Use Intention of ChatGPT based on the IS Success Model and Technology Readiness
E-ISSN: 2437-3594
P-ISSN: 2447-6546
DOI: https://iigdpublishers.com/article/611
With the rapid rise of Artificial Intelligence (AI), the emergence of ChatGPT has accelerated the popularization of generative AI, marking a milestone in the large-scale commercial application of generative AI. This study primarily adopts the framework of Parasuraman's (2000) Technological Readiness (TR) and DeLone & McLean's (2003) Information System Success Model (ISSM) to explore users' intention to continue using ChatGPT. The independent variables include system quality, information quality, service quality, optimism, and adaptability; satisfaction serves as the mediating variable, and the dependent variable is the intention to continue use. The research results show that optimism significantly positively influences the intention to continue use. Information quality and service quality have a significantly positive impact on satisfaction. Additionally, users' satisfaction with the use of ChatGPT significantly positively influences their intention to continue using the system. The research findings contribute to information policies related to ChatGPT. They also reflect the psychology of users’ continuous intention to use ChatGPT.
Hsiu-Ju Chen, Shu-Ting Chang, Pei-Yu Chou & Yu-Shiou Tsai
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