Strategic Agility and Competitive Advantage of Deposit Money Banks in Nigeria

The quest for competitive advantage among deposit money banks in Nigeria from the lens of strategic agility was the focus of this study. The effect of strategic agility on competitive advantage of deposit money banks in Nigeria was examined using shared vision and strategic leadership as the dimensions and cost leadership as measure respectively. The study which adopted cross-sectional survey design targeted deposit money banks in the south-south geo-political zone of Nigeria covered sixteen (16) deposit money banks in Nigeria with national spread. The study populations of 756 respondents were obtained from the rank of first-level management and above from whom 262 respondents were obtained as sample size using Taro Yamene’s formula. A total of 262 copies of structured questionnaire were administered to the sampled respondents out of which 225 copies were retrieved, cleaned and used in the study. Simple linear regression technique was utilised to analyse the data. The outcomes showed empirically that shared vision and strategic leadership as dimensions of strategic agility have significant and positive effect on cost leadership as measure of competitive advantage of deposit money banks in the south-south geo-political zone of Nigeria. It was concluded that strategic agility has significant and positive influence on competitive advantage of deposit money banks in the study area of Nigeria. It was therefore recommended, based on the findings and conclusion, that management of deposit money banks in the study area should build strategic agility into their capacity to equip them to pursue competitive advantage in a competitively better way than their rivals.