INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES (IJMS)
RETAINING TALENTED EMPLOYEES THROUGH THE EMPLOYER BRANDING
E-ISSN: 3349-4132
P-ISSN: 3349-5939
DOI: https://iigdpublishers.com/article/939
Employer branding is a tactic used by businesses to attract top personnel, both present and prospective. Employer brand is the perception that existing workers and important stakeholders have of a company as a wonderful place to work. Attracting top people and reducing attrition are made simple with a strong employer brand. Corporate branding are highly supported by the employer brand, and vice versa. In light of this, a little effort has been made to outline several facets of employer branding as a means of luring, engaging, and keeping skilled workers in a company.
Pappu Kumar Paswan PhD
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